Education · Experience design
An experience-design rebuild for a historic women's college.
Since 1836
World's first to grant women's degrees
Multi-segment
Students & donors
HTML5/CSS3
Animated, scripted build
Responsive
Compatible with all smart devices
The backdrop
“First for Women” — a promise since 1836.
Established on December 23, 1836 as the Georgia Female College, Wesleyan was the world's first college chartered to grant degrees to women.
For Wesleyan, “First for Women” is not just a statement — it's a promise they have lived up to.
A storied institution that needed digital zing.
Two audiences, one cohesive experience.
Project goals
Functionality for distinct audience segments.
Wesleyan sought an experience-design expert to carve out functionalities for different audience segments, and hired OST's Experience Design professional services.
The site needed to target prospective students aged 14–20 alongside prospective donors — bringing both segments onto a common platform.
Our offerings
Audience-mapped concept design and template conversion.
Audience mapping came first — identifying and comprehending both target groups, then designing a concept full of campaigns highlighting Wesleyan's unique characteristics.
After approval, we moved to template conversion using HTML5, CSS3, and JavaScript, creating section-specific animations in a template compatible with all smart devices.
A featured deliverable
Concept design from deep audience study
A featured deliverable
Successful concept design required thoroughly analyzing the client's background and vision — from the nature of the business to future prospects — so the creative direction genuinely resonated with prospective students and donors alike.
The outcome
A site that brought two audiences together.
The client was impressed with the range of options, the response time, and the team's friendliness — and pleased with how quickly adjustments were made.
- Audience-mapped design for students and donors
- Campaign-led creative with real zing
- HTML5/CSS3 animated sections
- Responsive across smart devices
- Deep research into brand and vision
- Fast, friendly iteration
Tech stack
What's under the hood.
Designing for more than one audience?
We map your audiences and design experiences that bring them onto a common platform — responsive, on-brand, and built to convert.