Case study · Nonprofit · Advocacy
An advocacy platform that lets the policy team move at the speed of news.
Hours
From policy moment to campaign live, not days
WCAG
2.2 AA accessibility standard across the platform
Multi-channel
Web, email, advocacy actions, donations integrated
Long-running
Multi-year partnership and ongoing platform stewardship
About the client
One of the longest-running US advocacy organizations on hunger.
Bread for the World mobilizes Christian voices, churches, and communities to urge US decision-makers to end hunger. The advocacy is research-backed, policy-specific, and bipartisan in approach. The work is the kind that compounds over decades, not quarters.
The platform serves multiple audiences at once. Individual supporters take actions, give, and learn. Churches and small groups run study series and campaigns. Policy and press teams coordinate with Congressional offices and the media. The system has to feel calm and dignified to all of them.
One platform, many audiences — supporters, churches, policy, press.
The challenge
Move at the speed of news without losing accessibility, accuracy, or trust.
Advocacy moves with the news cycle. A bill markup, a budget vote, a policy briefing — the campaign window is hours, not days. The legacy platform needed engineering tickets to publish anything substantive. By the time a campaign was live, the moment had often passed.
The brief asked for three things at once: speed for the policy team, accessibility for every supporter, and rock-solid donation and advocacy-action flows that route reliably to the right Congressional offices. The platform also needed to feel reverent — Bread's voice is calm, faithful, and serious.
The solution
A CMS-driven advocacy platform with accessibility-default UX and reliable action routing.
We rebuilt the platform around a content model the policy and communications teams own end-to-end. New campaigns spin up from templates. Action flows route to Congressional offices through a maintained, monitored integration. Donation flows are short, accessible, and audit-logged. The visual system stays calm.
A featured deliverable
01 · Policy-team-controlled CMS.
A featured deliverable
02 · Accessible, reverent UX.
A featured deliverable
03 · Reliable action and donation routing.
The impact
Speed where the policy team needed it. Calm where the supporters needed it.
The policy team publishes campaigns in hours, not days. Supporters take action and donate on accessible flows that work on every device. The platform stays calm even when the news cycle is not.
Tech stack
What's under the hood.
"OST took the time to understand our advocacy work and built a platform that lets us move with the news cycle without losing the calm, dignified voice that our supporters trust."
From the OST & Bread for the World engagement summary · Multi-year platform partnership · reference available with prior approval
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