E-commerce · Digital marketing · SEO
Ethical SEO that grew Nyxecigs traffic 200%.
200%
Total website traffic growth
150%
Organic search increase
95%
Keywords in Google top 10
20%
Referral traffic growth
The backdrop
Canada's e-cigarette shop with exceptional service.
Nyxecigs is among Canada's best e-cigarette shops, offering a tobacco-free smoking alternative and an e-commerce website where people can buy e-cigarettes online — an easy transit from tobacco to smoke-free living.
In January 2015, Nyxecigs hired OST to increase the general traffic to their website.
A smoke-free alternative, sold online.
A long-term, ethical SEO investment.
Project goals
Pull local traffic and generate leads.
Nyxecigs hired OST's SEO services to pull local traffic to their website and generate leads.
The brand wanted a long-term, ethical search investment that would establish a prominent market position in a fast-growing industry.
Our offerings
White-hat SEO, done manually.
We beefed up Nyxecigs' organic traffic from 0% to 60% in a short span, choosing SEO techniques that yield the best results: high-quality backlinks, targeted keywords, and active promotion — all on-page and off-page activities performed manually.
We optimized keywords in parity with current trends, site structure, and content, following the White Hat technique with keyword analysis and manual backlinking to improve link popularity.
A featured deliverable
Promoted market position
A featured deliverable
With vapor products a $282.6 million (CAD) industry in 2016 — nearly ten times the size five years earlier — Nyxecigs is now positioned in the e-cigarette industry with a 200% increase in website traffic, built as a long-term investment.
Proactive mapping & results
Committed deliverables, tracked by the numbers.
We delivered within the stipulated time and backed everything with trackable statistics and detailed reporting — a partnership now three years strong.
- 200% growth in total website traffic
- 150% increase in organic search
- 95% of keywords in Google's top 10
- 20% growth in referral traffic
- Ethical white-hat techniques only
- Detailed reporting on CTR and backlinks
Tech stack
What's under the hood.
Want ethical, long-term search growth?
We build white-hat SEO programs that compound — manual, measurable, and reported in full.