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Paid Ads Expert (PPC)
Designation : Paid Ads Expert
Exp: 5+yr
We are looking for a Paid Ads Expert to manage all Search Engine Marketing & Social Media Marketing Campaigns.
The Paid Ads Specialist will manage all paid campaigns on Google, Bing, Facebook etc.
A successful Paid Ads Expert will effectively manage the paid campaigns budget and work with the Digital Marketing Team in order to maximize ROI, drive sales, leads, traffic, and customers.
Responsibilities
- Create and plan a variety of Paid Ads campaigns like Search Ads, Shopping Ads, Performance Max Ads, Display Ads, Video Ads and paid social ads etc.
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize Ad copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising links
Requirements
- At Least 5+ years of Proven SEM & SMM experience and Success managing PPC campaigns across Google, Bing & Facebook
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- Must have worked on Paid US/Canada Projects
- Must have run Paid Shopping Campaigns
- In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with website analytics tools such as Google Analytics 4 (mandatory), SEMrush and other tools like Google Tag Manager.
- Strong analytical skills and experience generating SEM reports
- Familiarity with A/B and multivariate experiments