Designation : Paid Ads Expert

Exp: 5+yr

We are looking for a Paid Ads Expert to manage all Search Engine Marketing & Social Media Marketing Campaigns.

The Paid Ads Specialist will manage all paid campaigns on Google, Bing, Facebook etc.

A successful Paid Ads Expert will effectively manage the paid campaigns budget and work with the Digital Marketing Team in order to maximize ROI, drive sales, leads, traffic, and customers.

Responsibilities

• Create and plan a variety of Paid Ads campaigns like Search Ads, Shopping Ads, Performance Max Ads, Display Ads, Video Ads and paid social ads etc.
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize Ad copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor advertising links

Requirements

• At Least 5+ years of Proven SEM & SMM experience and Success managing PPC campaigns across Google, Bing & Facebook
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in search engine marketing
• Must have worked on Paid US/Canada Projects
• Must have run Paid Shopping Campaigns
• In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with website analytics tools such as Google Analytics 4 (mandatory), SEMrush and other tools like Google Tag Manager.
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments