#1 Increased Visibility<\/h3>\n
Did you know that the number of mobile users was projected to reach 7.49 billion worldwide in 2025? The number of mobile users stood at 7.1 billion in 2021. It\u2019s expected to rise to 7.26 billion by 2022. As of December 2020, 55.73% of people use mobile compared to 41.46 on desktops worldwide.
\nThese stats show that companies that create great experiences with mobile apps stand better chances of leveraging the huge mobile user base to grow their businesses. Since the number of mobile users is increasing exponentially, you\u2019ve got the opportunity to gain more visibility with a mobile application.<\/p>\n
#2 Mobile Users Spend More Time on Mobile Apps<\/h3>\n
The use of mobile applications has been on the rise. Mobile app downloads are projected to reach 258 billion by 2022. That\u2019s a 45% increase from 2017. Moreover, the average time spent daily on mobile reached 4 hours and 10 minutes in 2020, and 92% of time spent on mobile is spent using apps.
\nThe above study shows that your potential customers spend roughly 250 minutes every day using their mobile devices. It further reveals that they spend 230 minutes (92% of 250 minutes) using mobile apps.<\/p>\n
Creating an app makes it easier to reach and interact with your target market. Today, customers prefer an app experience. You have to give it to them if you want to stay profitable and competitive. It\u2019s advisable to take your business to where your target audience spends more time.<\/p>\n
#3 Build a Brand Image<\/h3>\n
A mobile app enables you to create new competitive advantages by showcasing your brand\u2019s image. It helps you to spread your brand\u2019s message across multiple demographics, thereby providing the ingredients necessary for propagating your company as the go-to destination in your industry.<\/p>\n
#4 Customer Insights<\/h3>\n
Mobile apps can provide customer insights necessary for implementing data-driven marketing strategies. Insights such as customer behaviors, buyer personas, search patterns, and customer feedback can be effortlessly acquired from apps.<\/p>\n
These insights are tedious to get \u201ctraditionally\u201d. However, with contemporary mobile technologies, you can get reliable customer insights from your app. Insights help you to track trends, predict where the market is headed, and devise strategies to be many steps ahead of competitors.<\/p>\n
#5 Advertising Advantages<\/h3>\n
There are app advertising features that companies leverage to attract new clients and make more revenue from existing customers. These features include analytics, push notifications, promo tools, personalization, social networking integrations, and more.<\/p>\n
Push notifications help you communicate with customers, retarget clients, and keep them enthusiastic about your offers. According to a report by Invesp, 48% of customers purchased after receiving a push notification. In addition, push notification boosted customer retention rate by 3-10 times.<\/p>\n
Analytical tools provide performance insights that tell you how your business is doing. Performance insights show you what you\u2019re doing well and the things you need to change to reach your business goals.<\/p>\n
Promo features enable you to create promotional campaigns to launch new products, reward loyal customers, boost sales, and so on. Personalization and social features improve user experience and enable customers to share their experiences with their friends.<\/p>\n
#6 Better Customer Service<\/h3>\n
Mobile apps enhance customer service by reducing the time it usually takes to resolve queries. This is achieved by shortening the communication cycle and connecting customers directly to customer service agents. Moreover, integrating a chatbot with an app enables response automation, thereby making immediate resolution of queries possible.<\/p>\n
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